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Kyoto Logos and Branding

This is a logo design project where three designs were to be created for a popular city.  The city for these designs is Kyoto, Japan.  Each logo was stylized to represent a different element of Kyoto.  The three elements are geography, culture, and traditions.  Photographed are the original logo design sketches, moodboards, and final logo designs.

Sketches

Logos and Moodboards

Kyoto Rebranding

This project is expanding upon the above assignment of creating three different logos for the city of Kyoto in order to attract tourism.  For this project, I created a series of different logos or images with the same general template.  In doing so, the brand stays the same, but the image of the logo changes creating more variation.  There is so much to do and see in Kyoto and with the mixture of the different designs with different background images, Kyoto is a city of possibilities.  This idea later turned into a campaign, which can be seen below.

Sketches

Logo Compositions

Campaign Advertisements

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